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Not many weeks previously, WebProNews wrote a feature on the subject of Google deleting PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the important search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she pointed out. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” At the moment, PageRank has been taken out of Google WebMaster Tools  but it still shows up in the Google Toolbar.

I don’t know why Google advises that we shouldn’t put too much weight on the statistics displayed in PageRank yet it is apparent to all that nearly everyone of us lean on these statistics when examining the  results of our search engine optimization and marketing strategies and since a majority agree that a high PR results in more business for a site then, Page Rank should be given some significance when we evaluate our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ disclosed in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, pointed out the outcomes of  obtaining high PR grade on  web  companies, and I  feel that  many of  what he mentioned  made a lot of sense.

Titus Hoskins argue about the outcome of a top page rank stating that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this prospective client respect emanate from? It comes from their respect of Google indeed. Titus Hoskins addressed the  credibility and brand recall Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an internet marketer, Hoskins is utterly surprised with how Google impacts the cyber community. Respecting this he explained, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins added, “Google is the king of online search and no other search engine even comes close to Google.”

I translate that to mean that if Google, gives a web-based business a high PR, then  look ahead to Google’s impact to have a positive effect on  the number of people purchase from that site. So how can we prevent these  online companies from assigning such a big to Google PageRank numbers?

“Regardless of what Google wants to happen,” wrote Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” In closing, he summarizes people’s assessment of PageRank as a marketing tool that,  “still wields tremendous influence and power” and  universally,  this comprehension  has  remained true up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins stressed. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

Despite what Google has expressed as their opinion I am still of the opinion that there is some function application of Google’s PageRank feature. I see eye to eye with the writers quoted above, and plan to continue to use Google’s PageRank in my evaluation of my own SEO endeavors as well as other people’s.

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