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On October 5^th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.

So what does this mean for Bloggers that promote product?

You will have to announce that you get paid a commission if someone buys from your affiliate link. well, the visitors to your sites must be informed that if they buy from your link you wll get some sort of compensation. You may do somethin as simple as saying, “Hey if you buy from this link I will get a little commission if thats alright with you” Something like that. If you have a lawyer already, he or she will most likely be able to give you ideas on what is best to do here. Note: I am not an attourney and have absolutely no background in law. “Um, yes this is a disclaimer.”

This new ruling goes into effect on Dec. 1^st, 2009. This is not a bad thing for those of you that are honest bloggers. What will be bad for you is if you do not change according to the revisions.

David Goldman, staff writer for CNN Money notes in his article released on October 6^th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.

Frank Kern has a great post on his blog page about this as well. you can do a search for him if you have not read his stuff already. The information in his post is off the hook with tid bits from an attourney he is friends with.

So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.

Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I also believe that this will help in the fight against the guys that are not being honest and will assist in getting consumer trust back.

Stay well!

The Bloggomaniac