BestHotBuzz.com

Not many weeks before, WebProNews ran an item regarding Google removing PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the leading search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she expounded. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” At the moment, PageRank is deleted from Google WebMaster Tools  but it still shows up in the Google Toolbar.

I don’t know why Google advises that we must not be obsessed on the figures reflected in PageRank when it’s unmistakable to all that most of us bank on these statistics when gauging the  results of our search engine optimization and marketing strategies and seeing that a majority agree that a high PR results in further popularity for a site then, Page Rank should not be discounted when evaluating the results of our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ disclosed in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, emphasized the effects of  gaining high PR grade on  web  establishments, and I  feel that  a majority of  what he wrote  are very enlightening.

Titus Hoskins spoke about the end product of a better page rank saying that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this potential client respect emanate from? It is borne out of their respect of Google indeed. Titus Hoskins addressed the  credibility and brand recognition Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an internet marketer, Hoskins is astonished by the way Google impacts the online community. Respecting this he asserted, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins continued, “Google is the king of online search and no other search engine even comes close to Google.”

I infer that to mean that if Google, gives an online business a high PR, then  look ahead to Google’s impact to have a positive effect on  how many purchase from that site. So how can we stop these  online businesses from assigning such a big premium to Google PageRank numbers?

“Regardless of what Google wants to happen,” wrote Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” In closing, he summarizes people’s assessment of PageRank as a marketing tool that,  “still wields tremendous influence and power” and  by and large,  this comprehension  has  remained true up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins stressed. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

I think that contrary to what Google says I am still of the opinion that there is some benefits to be obtained from Google’s PageRank feature. I concur with the authors quoted above, and intend to continue to use Google’s PageRank in my evaluation of my own SEO endeavors as well as other people’s.

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