Bloggers That Endorse Products Must Now Comply With New Rules
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12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials. So what does this mean for Bloggers that promote product? So, If are promoting a product by endorsing it you will have to state that you get paid by the product owner if purchase is from your affiliate link. Its pretty simple, the readers that come to your site will now be informed by you that you will be compensated if they buy from your link. You may do somethin as simple as saying, “Hey if you buy from this link I will get a little commission if thats alright with you” Something like that. If you have a lawyer already, he or she will most likely be able to give you ideas on what is best to do here. Please know that I am not handing out any legal advice an am not a lawyer. “Of course this is a disclaimer.” This new ruling goes into effect on Dec. 1st, 2009. You should know that this is not a bad thing for bloggers that promote with hoensty and integrity. What will be bad for you is if you do not change according to the revisions. David Goldman, staff writer for CNN Money notes in his article released on October 6th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply. Frank Kern really rocked out an awesome article on this subject. you can do a search for him if you have not read his stuff already. The post is absolutely terrific and shares information given to him from a lawyer he knows and trusts. So, do yourself a favor and go to the Federal Trade Commission site and read the entire article. Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. Additionally I think it will cut down on the deception out there and give the consumers a better sense of security and good feelings about buying on line again. God Bless!
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