How to Create a Search Engine Friendly Website
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If your website is not user friendly, your targeted keywords may appear on your site but you may still not find your website in the search engine results pages even when you search using those particular words. This may be caused by a number of reasons, including a weak navigation method, too much use of sophisticated web technologies, and a rigid site design. An important strategy for making a site user friendly is to provide a good navigation scheme. One of the advanced web technologies that can make the site unsuitable for search engines is the use of JavaScript-produced links to the other pages in the site. Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript. Flash file containing the links to the other pages also present the same problem. The solution for this problem is to include simple HTML links aside from the links included in JavaScript and Flash files. Another technique for making your site user friendly is to ensure that the HTML code for each page does not contain any errors. Whether your are using a WSYSIWYG web editing tool or you directly keying in the HTML code, it is advisable the check for errors using CSS and HTML validators. The next strategy for making your site more user friendly is to include text in the images, Flash files and videos in your site because the search engines are unable to determine their topics simply from the videos and images. The technique is to include text in the HTML code that puts the images, videos or Flash files on the web page that describes the content for the spiders. For those who apply a content management system, such as a blogging software or blogging service, a strategy for making a site user friendly is to remove the apparent duplication of content on the website. This situation occurs when automated content management services, such as blogging software and services, generate alternate URLs for the same article, thereby resulting into link dilution. To address this situation, you have to discover a method for disabling this blogging software or service’s feature that provides different URLs for the same web page. Another way to enhance the user friendliness of a website is to place relevant title tags for each web page. The technique is to include an accurate description of the web page in the title tag and not depend only on the actual title because search engines estimate the relevance of the page for your targeted word or phrase partly through this title tag, this is important when doing seo with article marketing. |
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